A 90-day proof of concept. Then a model that fits.
We don't promise day-one Pay-on-Result. We earn it. A structured 90-day retainer establishes whether your account, offer, tracking and commercial dynamics support a performance-linked engagement.
Days 0–14
Build the foundation
Onboarding, access, tracking, data integrity. Nothing launches until the plumbing is right.
- Account & login setup
- GA4, GTM and conversion review
- CRM integration & call tracking
- Data integrity audit
- Offer & commercial review
Days 15–45
Launch and learn
Controlled campaigns go live. Budget is used to gather insight, not chase volume.
- Controlled campaign launch
- Budget efficiency monitoring
- Audience & intent analysis
- Early creative & ad copy testing
- Weekly insight reviews
Days 46–90
Optimise and stabilise
Campaign refinement, lead-quality loops, business-outcome reporting.
- Search term & negative refinement
- Landing page & funnel adjustments
- Lead quality feedback loop
- Bid strategy maturity
- Outcome-led monthly reporting
You choose the next step. We make the case with data.
Continue on retainer
Predictable monthly investment with full optimisation cadence and reporting.
Retainer + performance
Hybrid model where part of our fee is tied to agreed business outcomes.
Walk away clean
End the engagement with a documented account, clean tracking and clear insight. Yours to keep.
Retainers aren't a compromise. They're how performance gets built.
Performance-linked pricing is great — once the foundations are in place. Without clean tracking and intent-led structure, pay-on-result quickly becomes a race to chase the wrong outcomes. We build first. Then align commercially.
Ready to see if Pay-on-Result PPC fits your business?
Book a free viability call. We'll review your account, tracking, and offer — and tell you honestly whether a performance-linked engagement is realistic.